Brand
Strategy
for Your
Family
Business

KnowShowGrow

What's Your Family Business Personality?

Pencil and paper time. Write down all the words from this page (and any they make you think of) that feel right for your family business.

Then, mark the three (3!) that matter most. Put them in order if you can.

relaxed
clean
botanical
romantic
royal
creative
dreamy
organic
urban
stable
exuberant
masculine
chic
sincere
graceful
functional
hard
kind
wild
bold
moody
woodsy
traditional
outdoorsy
eager
majestic
adventurous
generous
rebellious
serene
cheery
timeless
sleek
endearing
intense
understated
modern
friendly
irreverent
ethereal
pure
sweet
crafty
elegant
enigmatic
tough
bright
rugged
light
enchanting
sophisticated
caring
familiar
lavish
magical
delicate
feminine
serious
dignified
minimal
inviting
striking
quaint
healthy
wholesome
calm
warm
whimsical
glamorous
cosmopolitan
formal
dramatic
stimulating
dainty
country
spontaneous
tranquil
trendy
fun
scholarly
effortless
informal
innocent
unconventional
joyous
strong
hip
refreshing
retro
charming
fierce
vibrant
floral
smart
energetic
courageous
sporty
quirky
sensitive
versatile
classic
conservative
noisy
fresh
trustworthy
earthy
festive
gentle
sentimental
vintage
wistful
witty
contemporary
nostalgic
soft
soothing
youthful
custom
rustic
sustainable
mysterious
mature
natural
secure
seductive
thoughtful
proud
futuristic
luxurious
clever
convenient
raw
edgy
sexy
playful
cozy

Connect

Know•Show•Grow

Know who you are and who you want to be, as a business and a person.

Show that clearly in every interaction.

Grow your business. Grow your joy.