Latest: Lotus
Did You Miss This? A Flute for All Seasons

By the Time You Read This Anodyne Will Be Done

Anodyne-cover-2015Best Beloved has been patiently listening as I rummage through piles of notes, paper and digital, to list every single task left to get Anodyne ready for my editor. Once that’s done, I estimate the level of time and effort for each, we lay out a work plan for all the tasks, and I go to work.

Continue reading “By the Time You Read This Anodyne Will Be Done”


Free: Here, There . . . Everywhere?

How much free is good for your marketing?

I’ve written bunches about using “free” as a marketing tool. Generosity is your greatest marketing tool. Don’t use it sparingly; spread it around like manure and watch things grow.

Generosity and free aren’t the same thing. Generous can include over-delivering on what you were paid to do. I’ve had generous helpings of fish at our favorite chippy in St. Paul. Paid for, but still generous. When you hire me to help with your writing and publishing, generosity will be ladled over you like gravy. Good white gravy like we make in Texas for your sausage and biscuits; that kind of generous.

mailboxes

My newsletter is also an act of generosity, one which also happens to be free. Membership, though, is stalled out at 140 of you good folks. When we hit that magic number, a couple people unsubscribe, and then someone else finds me and we roll back up to one Tweet’s worth.

One thing I realized is that the signup form simply offers “more information.” Not the most enticing offer, perhaps. I considered giving away something more; a whole book, maybe?

Continue reading “Free: Here, There . . . Everywhere?”