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The Magic Formula for Marketing Your Books

The most popular posts here at Someday Box are my deep dive into story structure called Your Story in 12 Sentences.

We love lists. We love step-by-step instructions. We love knowing exactly the right moment to do precisely the right thing so it all comes out right.

formulas2 + 2 = 4, every single time.

Mix the right amounts of flour, sugar, egg, milk, and whatnot and put it in the oven at this temperature for that long, and it’s a cake, every single time. (Okay, maybe not every single time, but almost.)

Authors are people, and as people, we want checklists and step-by-step instructions, too.

Especially for marketing.

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Growing Followers

Your blog and newsletter (oh, please tell me you have both!) are where your fans get to know you as a person and develop the connection which will ensure their fandom for life.

List-growing is all the rage. More more more. Ask these folks “Are you looking for more followers, or better followers?” and they’ll universally say “Both!”

Consider the concept of focus: it’s not possible, with our eyes or our mind, to focus on two things at once. That’s just not what focus means.

photo of crowd http://www.sxc.hu/browse.phtml?f=view&id=965625 by michael lorenzo http://www.sxc.hu/profile/nazreth; photo of glasses http://www.sxc.hu/photo/1415587 by Alfonso Romero http://www.creactionsdesign.com/
Continue reading “Growing Followers”