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Lemon Juice: Not the Solution to Resistance

The Dunning-Kruger effect, in brief: those who know least about something have the most confidence, while those who are advanced in the same field feel the greatest doubt and indecision.

After decades of fighting Resistance, tricking myself (and, when I do it right, Resistance), finding tools, processes, and methods to make it irrelevant, I still face it. The past two years have been the single greatest bout of Resistance I’ve faced since I started writing.

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Advertising Only Amplifies Visibility

When Walter Danley signed up for my newsletter, as is my custom I sent him a personal welcome. I asked Walter if he had any specific questions he’d like to see answered.

Hey Joel;

In response to your query, I have two issues I’d like answers to.

  1. If I found a short cut to the promotion of the book, I could finish one of the two WIP that need me.
  2. Does paid advertising work, and if so, how would you measure the ROI?

Now, Joel, I read your comments about advice being free if it’s in your head. Please don’t do a ton of research on these questions!


I’ll answer #2 right now: advertising amplifies visibility.

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