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10,172 Words of Free Marketing Advice About Marketing Free

Since going live in September of 2013 this has become my most popular post ever, by a wide margin. I’m updating it in May of 2015 and will give it a polish every quarter or so.

Marketing Tips & Tricks

Here’s that list of 13 27 posts. The first is at my personal blog. The rest are here at Someday Box.

  1. 5 Business Lessons Nobody Taught Me (But I Sure Wish They Had)
  2. Free: It’s Not a Price, It’s a Strategy
  3. Growing Followers
  4. Would You Like Someone to Sell Your Books for You?
  5. What Does It Cost to Make a Living as a Writer?
  6. You Don’t Want Fans of Your Book
  7. Why Authors Must Have a Blog
  8. But I Just Want to Write
  9. Marketing Your Books in the New Age of Publishing
  10. Book Marketing: The Long Game Wins
  11. 6 Quick Marketing Tips for Authors
  12. 4 More Quick Marketing Tips
  13. Engineering Best-Sellers (Are Your Pants on Fire?)
  14. If You Want Word of Mouth to Work You Have to Teach Your Fans How
  15. Advertising Only Amplifies Visibility
  16. 5 Ways to Provide the Fresh Blog Content Your Fans Crave
  17. 6 Tools to Help You Find and Develop Your Blogging Voice
  18. Marketing: No Budget? No Time? The One Thing I Would Do Is . . .
  19. You Are What You Measure
  20. 6,000 Copies Sold: But How?
  21. Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR
  22. Do One Thing
  23. Free: Here, There . . . Everywhere?
  24. Marathon, Not Sprint
  25. Can’t Hurry Love. Or Marketing.
  26. The Magic Formula for Marketing Your Books
  27. Learn to Love Marketing, or Give Your Books Away (or Both)

It’s doubtful the book I originally envisioned here will ever see daylight.

But I’m willing to be convinced otherwise.


Growing Followers

Your blog and newsletter (oh, please tell me you have both!) are where your fans get to know you as a person and develop the connection which will ensure their fandom for life.

List-growing is all the rage. More more more. Ask these folks “Are you looking for more followers, or better followers?” and they’ll universally say “Both!”

Consider the concept of focus: it’s not possible, with our eyes or our mind, to focus on two things at once. That’s just not what focus means.

photo of crowd http://www.sxc.hu/browse.phtml?f=view&id=965625 by michael lorenzo http://www.sxc.hu/profile/nazreth; photo of glasses http://www.sxc.hu/photo/1415587 by Alfonso Romero http://www.creactionsdesign.com/
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