The free downloads closed last week, with a total of 23 copies downloaded.
9 of those happened before I even started promoting it. These are clearly Story Cartel regulars who grabbed the book. One of them left a 4-star review of A Long, Hard Look so that’s super.
During the time it was free 14 more people downloaded it. I recognize 6 of the names from my newsletter or other places.
What’s not clear, or even possible to know without asking, is whether the other 8 downloads were the direct result of our promotion, or just more Story Cartel regulars who would have downloaded anyway.
Update on my Story Cartel launch. My goal is to share every detail I can so you can see what would work for you.
Last Monday we sent out a special edition of the newsletter, and posted the same content here at the blog. We had launched the download at Story Cartel on Friday so we’d have the page’s URL for the post and newsletter.
By Monday morning, 9 Story Cartel members had already downloaded the book. This was before the newsletter and post went live.
The day of our launch, 9 more people downloaded the book; 6 of them newsletter subscribers. (One of the earlier downloaders is also a fan who follows everything I do closely, but I’m still pleased they discovered my launch on their own.)
Some insist that you have to give your first book away. Others claim that free means “worthless” and they won’t do it.
Free is good. If I’m talking to a prospective client, and I can impress them with my expertise and enthusiasm by mailing them a copy of one of my books that’s pertinent to our conversation, I’ve spent $7 on marketing to get what could be a $2,000 client. If I email them the Kindle version, I’ve spent zero.
What’s important to remember is that free isn’t a price. It’s a strategy.
Just posting a copy online with a price of zero is not strategic.