I should turn that into a song, eh?
Here’s what comes up in the research of Chip and Dan Heath, experts in the brain science of decision-making: avoid either/or thinking when making decisions. Consider more than two opposing options.
Today, consider taking a page from CompSci (that’s computer science for the 99.9% of you who’ve managed to elude its evil grasp.)
But first, let’s make soup. Continue reading “Who Are You Writing For? (It Isn’t Really Either/Or)”