The best way to ensure they do is to be exactly what they're looking for, but just as important, to appear to be exactly what they're looking for. That takes careful steps to make the personality your business shows the world match the one you believe it has.
I will work with you to identify the personality you want your business to be known for, and how to implement it in every aspect of your business.
Yes, I can design a logo and a website, work up a color palette, write marketing copy. My specialty, though, is the hard part: understanding what each of those things should look, sound, and feel like.
When that's right, you spend a whole lot less time looking for clients, and a whole lot more time serving the ones who searched for and found you on their own.
Now that you've found me, I'll start with my own assessment of your current online personality. I don't need you to fill out long questionnaires or even provide any information beyond your name, business name, and industry. I'll find it.
Here's an overview of the process:
- I review your online presence
- We have a fun chat about you
- I think about you and yours
- You get a written story about
- where you are
- where you want to be
- how to get there
In More Detail
Once I've made my assessment, I'll interview you for more information. It'll be painless, I promise. It'll probably be fun.
Then, once again, I'll go away and do some creative thinking. This time I'll come back with a description of your company's personality is it is now, and as you want it to be, and how to close the gap. I'm a writer, so this won't be a dry business proposal. It's more likely to read like a good TV pilot, starring you and your business.
At this point, anyone with graphic design, copywriting, and business skills can do the work. If you want me to manage it, let's talk. If you want me to look over your shoulder while you do it, that works too. If you want to do it or manage it yourself, that's my favorite option because it gives you absolute control and a good education for maintaining it in the future.
For over 25 years family-owned businesses have trusted my advice. I know their challenges, and have successfully overcome them for myself and others.
It's not my knowledge of business that sets me apart. How many branding experts focus on family-owned businesses? How many of them realize that your business is more than an income, it's your baby, a member of the family?
Intuition shows me patterns others miss. I hear what you're not saying. I see cause and effect where others don't even see a connection.
Your business personality and the path to share it will become self-evident.