JoelDCanfield

Brand strategy for
family-owned businesses

"It's not what you say it is, it's what they say it is."
—Marty Neumeier

Branding, Marketing, & Design Services

When you search for something online, you only find what matches your search even if some better option exists but doesn t appear to match.

When your favorite prospect searches for you. will they find you?

The best way to ensure they do is to be exactly what they're looking for, but just as important, to appear to be exactly what they're looking for. That takes careful steps to make the personality your business shows the world match the one you believe it has.

I will work with you to identify the personality you want your business to be known for, and how to implement it in every aspect of your business.

Yes, I can design a logo and a website, work up a color palette, write marketing copy. My specialty, though, is the hard part: understanding what each of those things should look, sound, and feel like.

When that's right, you spend a whole lot less time looking for clients, and a whole lot more time serving the ones who searched for and found you on their own.

The Process

Now that you've found me, I'll start with my own assessment of your current online personality. I don't need you to fill out long questionnaires or even provide any information beyond your name, business name, and industry. I'll find it.

Once I've made my assessment, I'll interview you for more information. It'll be painless, I promise. It'll probably be fun.

Then, once again, I'll go away and do some creative thinking. This time I'll come back with a description of your company's personality is it is now, and as you want it to be, and how to close the gap. I'm a writer, so this won't be a dry business proposal. It's more likely to read like a good TV pilot, starring you and your business.

At this point, anyone with graphic design, copywriting, and business skills can do the work. If you want me to manage it, let's talk. If you want me to look over your shoulder while you do it, that works too. If you want to do it or manage it yourself, that's my favorite option because it gives you absolute control and a good education for maintaining it in the future.