Brand
Strategy
for Your
Family
Business

KnowShowGrow

Who Controls Your Brand?

Your brand is like your reputation, like trust, like respect: you can earn it by what you say and do, but you don't control it, others do.

What's Your Business Personality?

The answers to these questions will help you and I define the personality of your family business. Don't worry, I'll make it fun.

How to Get Started

Using a pen or pencil and some paper, write down these questions, and write down your answers. I know, it'd be faster to type them, and even faster if I just gave you a form to fill out.

use your head—and heart

We're not looking for 'faster' here. We're looking for deep introspective thinking. And writing, with your hand, is the best way to engage your the parts of your brain necessary (your limbic system and prefrontal cortex, in case you're interested.)

Connect

Know•Show•Grow

Know who you are and who you want to be, as a business and a person.

Show that clearly in every interaction.

Grow your business. Grow your joy.