“If I’d asked my customers what they wanted, they’d have said ‘Faster horses.'” — Henry Ford (attributed)
When I asked authors what they wanted, the universal response was “Someone to do my marketing for me.”
I’ve been racking my brains pondering a technology automation tool I could create to give struggling authors an effective marketing service they could afford.
Because, y’know, that’s what authors said they wanted.
Authors. What do they know? [insert sound of you pelting me with rotten fruit here]
Women Authors Want
What you want is to spend more time writing and less time marketing, but still sell books. The assumption is that the way to achieve that outcome is “I want someone to do my marketing for me.”
The way to achieve that outcome is
- write more top-quality books, and
- have a great email list.
Authors who write more books sell more books.
Authors with a newsletter list full of fans sell more books.
And both of those groups of authors do it with less marketing, more writing.
There’s my mission: to help you write more great books and to build a solid email list of raving fans who want them.
Coming up on 400 posts here at Someday Box. Lots and lots and lots about writing better, writing faster, developing your email list and sending ’em good stuff.
What’s missing? What can’t you find, assuming it’s here?
What do you need from me to accomplish the Holy Grail, More Selling Through Less Marketing & More Writing ?