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When They Say “What’s Your Book About?” You Say . . .

does this make my pants look big?90% of the folks who discover you’re a writer will find a quick escape route, or feign boredom. (I tell myself it’s feigned because that’s less painful.)

The few who don’t flee just might ask the one and only question a reader really cares about:

“What’s your book about?”

Just like the question “Do these pants make my backside look big?” this question has nothing to do with the actual factual answer, it is an emotional plea for reassurance. Continue reading “When They Say “What’s Your Book About?” You Say . . .”


Do One Thing

waterfallDrip. Drip. Drip.

Water wears away stone by constancy, not power, not volume.

Marketing with a long vision will serve you better than looking for short-term sales.

Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started: Continue reading “Do One Thing”


The Difference Between Price and Value and Why it Has Nothing to Do with Your Book

a new pathWhen I read Richard Halliburton’s first book, The Royal Road to Romance it altered how I think about the process of living. Though it is as far from a business book as you can get, it is one reason I make a good living doing things I love.

Another reason (and, to contradict what I said above, even less of a business book) is Dr. Seuss’ unknown classic I Had Trouble in Getting to Solla Sollew. A youngster, plagued by problems, sets out for Solla Sollew, “where they never have troubles, at least, very few.” The lesson he learns, again, triggered new thinking and new actions, a different path in life.

At the other end of the spectrum, I own 3/4 of Donald Knuth’s indispensable The Art of Computer Programming and haven’t made it past the first few chapters of book one (the engagingly entitled Fundamental Algorithms, which I assure is dead sexy to Knuth’s target audience.)

Continue reading “The Difference Between Price and Value and Why it Has Nothing to Do with Your Book”


The Endless Drip Drip Drip

drip, drip, dripWelcome to the first official Marketing Monday post. Yeah, I’m gonna give it a shot.

It’s human nature to go for big wins. It’s good science to go for the power of small wins.

Most progress occurs incrementally, not exponentially. (Real change, on the other hand, vice versa.)

Are you looking for ways to make a big splash with your marketing? Looking to sell hundreds of copies the day you launch? Continue reading “The Endless Drip Drip Drip”