Brand
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Family
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Family Business: It's Personal

Branding a family owned business requires understanding family owned business.

For family owned small business, business is always personal. And there’s no such thing as work/life balance because life and work blend together. And nobody gets a paid vacation. Not to mention that hiring anyone, even a subcontractor, is more like an adoption.

It's not just money. It's your baby.

Good branding is like good parenting: it's not always obvious what to do, when to do it, or how to do it, and it helps to have someone experienced to ask for advice.

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Know•Show•Grow

Know who you are and who you want to be, as a business and a person.

Show that clearly in every interaction.

Grow your business. Grow your joy.