Consistency Versus Alignment
Consistency versus alignment: which is which? And which one matters?
Consistency: doing the same thing the same way every time.
Alignment: behaving with the personality you want your business to be known for every time.
Consistency is rigid, rule-based. Alignment is flexible, based on principles.
Consistency is easy: just follow the rules. Alignment is simple: do what’s right whatever the circumstances.
Know who you are and who you want to be, as a business and a person.
Show that clearly in every interaction.
Grow your business. Grow your joy.