And you serve your favorite food: grilled meat.
Ridiculous. Obviously.
If you want to do business with people, misleading them might get them through the door, but they won’t stay long.
Even if the deception is unintentional.
The best relationships begin with transparency, authenticity, (those overused words) and honesty. Your branding must shout who you are loud and clear.
It’s harder than most businesses realize.
