Authentic. Not Spammy. Not Even Trendy.
So you’re opening a restaurant, and you’ve heard about this vegan thing; it’s hot, hip, trendy. You call your place Vegan Village.
And you serve your favorite food: grilled meat.
If you want to do business with people, misleading them might get them through the door, but they won’t stay long.
Even if the deception is unintentional.
The best relationships begin with transparency, authenticity, (those overused words) and honesty. Your branding must shout who you are loud and clear.
It’s harder than most businesses realize.
Know who you are and who you want to be, as a business and a person.
Show that clearly in every interaction.
Grow your business. Grow your joy.