"It's not what you say it is, it's what they say it is."
—Marty Neumeier, The Brand Gap
Is Your Business Walking Barefoot Through the Field of Marketing?
Family-owned businesses grow organically. Just as our kids outgrow their shoes, our businesses outgrow our original plans and processes.
Nobody likes marketing. (That's not true. Nobody except marketers likes marketing.) In my experience, that's because every single business owner has been taught to do it wrong.
Like most things, when you grasp the fundamentals, when someone shows you the tips and tricks to get it right, it becomes easier—maybe even fun.
I will teach you how to enjoy, or at least not hate, your marketing and branding efforts. you'll have the tools and systems you need to become the company you want your customers to believe you to be, and to show them that you are.
After all, your brand isn't what you think it is, it's what your customers say it is.