Three Applauses

I’ve noticed something about an audience’s reaction to live music: how the applause happens.

Obviously, there’s applause at the end.

And at the beginning, there’s applause—twice.

Some people recognize the opening notes on the guitar, the first piano chord, the drum riff leading it off, and instantly cheer for what they know is coming. There’s a medium sized round of applause in the opening seconds.

Then, the singer starts the song, and people recognize the words. That applause is a roar. People recognize words more than they recognize music.

Some bands play around with this. Bob Dylan is famous for rearranging his music so much that, until he starts singing, even fans aren’t sure where he’s going—and sometimes, not even then. Okay, we always eventually get it. He’s an extreme example. Sometimes a new intro delays the applause until the singer makes the song clear.

Comedians and storytellers play on this. Telegraph where you’re going with a joke, a humorous story, and people will slowly start to get it. A rising chuckle, a few laughs, and before the punchline everyone gets it—and then, you leave it there. They’ve figured it out and told themselves the joke. Don’t kill it by nailing it down.

Listeners, readers, those people who take stories in, whether they’re jokes, morality plays, songs, are smart. They love story, they understand it. They don’t need to be led by the hand, they just need a compass and a map.

As long as you’ve marked the trail clearly, letting readers find their own path makes a more satisfying experience.

Fragility and the Geese

If you park your truck facing the sun and leave your beans and rice on the dashboard the Texas summer sun will warm it to eating temperature and melt the butter by lunchtime.

We’d heard the geese but couldn’t see them. Climbed down from the roof, dropped our tools somewhere they wouldn’t get hot, got our Mexican food from his truck and sat in the shade to eat.

I said something almost funny. Probably about as witty as “Duck, it’s the geese!” though it’s been so long I don’t remember.

… more … “Fragility and the Geese”

Make Your Idea Matter: Stand out with a better story – New book by Bernadette Jiwa

Bernadette JiwaI first met Bernadette Jiwa in Seth Godin’s Triiibes network. While it was obvious she was both smart and funny, what struck me was her balance of kindness and passion. I’ve rarely met anyone who can match me in the passion department. Bernadette is one of them.

Like everyone I know (and I mean that in the best possible way) she’s written a book. It’s called Make Your Idea Matter and it will teach you the power and value of telling your story in your business. I’ve worked with her, and I cannot wait to get my hands on my autographed copy.

You should go get it right now. Kindle or paperback (or, if you happen to know someone very special in Oz, maybe an autographed first edition, eh?)