Fragility and the Geese

If you park your truck facing the sun and leave your beans and rice on the dashboard the Texas summer sun will warm it to eating temperature and melt the butter by lunchtime.

We’d heard the geese but couldn’t see them. Climbed down from the roof, dropped our tools somewhere they wouldn’t get hot, got our Mexican food from his truck and sat in the shade to eat.

I said something almost funny. Probably about as witty as “Duck, it’s the geese!” though it’s been so long I don’t remember.

… more … “Fragility and the Geese”

Practical Advice from ‘Make Your Idea Matter’ by Bernadette Jiwa (An Actionable Books summary)

“Ideas are formed in the mind but triumph in the heart.”

Make Your Idea Matter, page 7

Ever since I read Seth Godin’s All Marketers Are Liars I’ve been looking for practical advice on how to tell my story better in business.

I learned more in a 20-minute chat with Bernadette Jiwa than the rest of last year. Now, you can get an entire hour of Bernadette, three to five minutes at a time.

While each bit of Make Your Idea Matter stands alone, they add up to a clear vision of personal connection as your best marketing strategy.

Here’s what you’ll learn: … more … “Practical Advice from ‘Make Your Idea Matter’ by Bernadette Jiwa (An Actionable Books summary)”

Make Your Idea Matter: Stand out with a better story – New book by Bernadette Jiwa

Bernadette JiwaI first met Bernadette Jiwa in Seth Godin’s Triiibes network. While it was obvious she was both smart and funny, what struck me was her balance of kindness and passion. I’ve rarely met anyone who can match me in the passion department. Bernadette is one of them.

Like everyone I know (and I mean that in the best possible way) she’s written a book. It’s called Make Your Idea Matter and it will teach you the power and value of telling your story in your business. I’ve worked with her, and I cannot wait to get my hands on my autographed copy.

You should go get it right now. Kindle or paperback (or, if you happen to know someone very special in Oz, maybe an autographed first edition, eh?)