Practical Advice from ‘Imagine’ by Jonah Lehrer (An Actionable Books summary)

“[B]ecause we finally understand what creativity is, we can begin to construct a taxonomy of it, outlining the conditions under which each particular mental strategy is ideal.”

Imagine, page XVIII

How does creativity work? The very question is audacious.

We see two types of problem-solving: inch by inch, gaining ground on a solution, or the flash of insight, unforeseen. All arts, all acts of human creation are prone to this division.

Understanding that creativity is not centered in one portion of our brain, in a single specialized process, but a variety of sometimes unrelated processes, is vital to unlocking its keys.

Here’s what you’ll learn: … more … “Practical Advice from ‘Imagine’ by Jonah Lehrer (An Actionable Books summary)”

Practical Advice from ‘Make Your Idea Matter’ by Bernadette Jiwa (An Actionable Books summary)

“Ideas are formed in the mind but triumph in the heart.”

Make Your Idea Matter, page 7

Ever since I read Seth Godin’s All Marketers Are Liars I’ve been looking for practical advice on how to tell my story better in business.

I learned more in a 20-minute chat with Bernadette Jiwa than the rest of last year. Now, you can get an entire hour of Bernadette, three to five minutes at a time.

While each bit of Make Your Idea Matter stands alone, they add up to a clear vision of personal connection as your best marketing strategy.

Here’s what you’ll learn: … more … “Practical Advice from ‘Make Your Idea Matter’ by Bernadette Jiwa (An Actionable Books summary)”

Practical Advice from ‘The Luck Factor’ by Dr. Richard Wiseman (An Actionable Books summary)

“Luck is not a magical ability or a gift from the gods. Instead,
it is a state of mind―a way of thinking and behaving.”

The Luck Factor, page 165

We all know someone whose card is always drawn in the raffle, who gets tickets to the hot show, whose car never breaks down and whose marriage is bliss.

And we know their opposites, too.

Whether superstitious or not, most folks believe that luck is a mysterious force of the universe. Either mostly good things happen to you as you go through life, or mostly bad things happen. That’s true, as far as it goes.

But most of us believe there’s nothing we can do about it. And Dr. Richard Wiseman is here to tell you that’s wrong.

Luck, it turns out, can be changed. It can be controlled. Luck is a skill you can learn and a tool you can apply in business, in life.

Here’s what you’ll learn: … more … “Practical Advice from ‘The Luck Factor’ by Dr. Richard Wiseman (An Actionable Books summary)”

Practical Advice from ‘How We Decide’ by Jonah Lehrer (An Actionable Books summary)

“The first step to making better decisions is to . . . honestly assess our flaws and talents, our strengths and shortcomings.”

How We Decide, page 259

We’d all love to think that logic and reason are the foundation of our choices. Gotta keep those emotions in check when we’re making life’s big choices. After all, when we’re buying a house or car, choosing a life partner, deciding what to eat or whether or not to have children, we want to make the best choice possible. Pure logic, we assume, leads to the best choices.

We’re wrong.

How We Decide uses the latest scientific research to explain brand new understanding about how our brain works. This information is vital to better decision making.

Here’s what you’ll learn: … more … “Practical Advice from ‘How We Decide’ by Jonah Lehrer (An Actionable Books summary)”

Practical Advice from ‘Likeonomics’ by Rohit Bhargava (An Actionable Books summary)

“How can any person, organization, or idea become more trusted and more believable?”

Likeonomics, page xxiii

You don’t need to be told there’s a believability crisis. Whether you’re stuck buying a used car or listening to political ads, you know you have a hard time believing what these folks are saying. And you know why: for far too long, businesses of all kinds have focused on profit over good behavior. Rohit Bhargava, author of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, would probably love it if everyone were altruistic enough to be likeable just because it’s the right thing to do. He’s sharp enough to know that we’ll take more notice if he points out one of the inevitable side-benefits of likeability: a more profitable, less stressful business. Here’s what you’ll learn: … more … “Practical Advice from ‘Likeonomics’ by Rohit Bhargava (An Actionable Books summary)”

When You’re All at Sea is No Time to Remember the Anchor

The first characteristic of an excellent company, according to Tom Peters and Bob Waterman (In Search of Excellence) is a bias for action. Those companies which lean toward doing something were in better shape than those which gave the appearance they were afraid of action unless it was guaranteed safe.

That’s not to say that a bias for action can’t be married to careful planning.
… more … “When You’re All at Sea is No Time to Remember the Anchor”