Practical Advice from ‘Why Business People Speak Like Idiots’ by Brian Fugere (An Actionable Books summary)

“Bull has become the language of business.”

Why Business People Speak Like Idiots, page 2

Every single one of us can tell the difference between human communication and business communication—when we’re reading. For some reason, when we’re writing, we lose our minds.

The best books on change are written, not by folks who never had to learn, but by those who’ve “been there” and wish they hadn’t done that. Brian Fugere, Chelsea Hardaway and Jon Warshawsky – authors of Why Business People Speak Like Idiots – all worked at Deloitte Consulting, committing the very crimes outlined in this book when one day they woke up and smelled the, er, aroma of what they were saying in their professional writing. After creating software (called Bullfighter) to help them monitor their own writing, they gathered what they learned, verified their thinking with a little informal research, and identified the four main reasons business people speak like idiots—and how not to.

Fugere and company describe four “traps” that business people can fall into with their writing. In each case, they speak to how someone falls into the trap, give examples, and offer clear advice on how to avoid the trap in the future. In case the title of the book doesn’t make this obvious, every lesson is delivered with humour in clear, simple language.

Why business people speak like idiots is a fun read; educational without being too dense.

Here’s what you’ll learn:

  • Plain Speaking is Valued but Scarce
  • Avoid the Four Traps
  • Readers Make Personal Assumptions Based on Your Writing

Read my summary of Why Business People Speak Like Idiots at Actionable Books.

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