“[W]hen you remove just the right thing in just the right way, something good usually happens.”
The Laws of Subtraction, page xii
A long time ago in a world most of us have never seen, simply speaking up got you noticed. Most folks went through life without trying to attract attention. The simple agrarian world didn’t require a coordinated online marketing network to survive.
Today if you have anything you want heard, if you endeavor to create art of any kind, your venue has shifted from “my village” to the entire world. For the past 50 years business folk have acted as if the loudest voice saying the most words wins.
Extra buttons. Brighter colors. Faster. Bigger.
In a world of excessive excess, subtraction is not only good creative and marketing thinking, it’s morally responsible.
Here’s what you’ll learn:
- Create Focus and Amplify Creativity By Leaving Something Out
- 6 Laws of Subtraction
- Breaking Free: Relabel, Reattribute, Refocus, Revalue (A Deeper Dive into Law #5)