“Ideas are formed in the mind but triumph in the heart.”
Make Your Idea Matter, page 7
Ever since I read Seth Godin’s All Marketers Are Liars I’ve been looking for practical advice on how to tell my story better in business.
I learned more in a 20-minute chat with Bernadette Jiwa than the rest of last year. Now, you can get an entire hour of Bernadette, three to five minutes at a time.
While each bit of Make Your Idea Matter stands alone, they add up to a clear vision of personal connection as your best marketing strategy.
Here’s what you’ll learn:
- Your Story, Their Point of View
- You Don’t Have A Marketing Problem
- Branding is Shorthand, Not a Shortcut