Practical Advice from ‘Make Your Idea Matter’ by Bernadette Jiwa (An Actionable Books summary)

“Ideas are formed in the mind but triumph in the heart.”

Make Your Idea Matter, page 7

Ever since I read Seth Godin’s All Marketers Are Liars I’ve been looking for practical advice on how to tell my story better in business.

I learned more in a 20-minute chat with Bernadette Jiwa than the rest of last year. Now, you can get an entire hour of Bernadette, three to five minutes at a time.

While each bit of Make Your Idea Matter stands alone, they add up to a clear vision of personal connection as your best marketing strategy.

Here’s what you’ll learn:

  • Your Story, Their Point of View
  • You Don’t Have A Marketing Problem
  • Branding is Shorthand, Not a Shortcut

Read my summary of Make Your Idea Matter at Actionable Books.

Leave a Reply

Your email address will not be published. Required fields are marked *